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Kat LeRoy

Kat LeRoy

Solving Problems Creatively Through Design

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The Journey of a Brand

fonts and colors
idea for a business card/tag for products
logo

Zilvmay Creations is my own personal project. It is my own creative business that is currently crochet-based, but eventually I plan on selling artwork, stationery, and other projects. I started on the brand a few years back, and am working to polish it.

Mood-board and inspiration

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These are images I gathered on Pinterest to help me find the ‘mood’ I wanted to convey including textures and colors. I used these to help me think about how I wanted to take photos, the type of yarn I wanted to work with, and even how I set up for markets


A new storefront

Needing a new home after leaving Etsy as a platform, I built this simple store on WordPress. I needed it to sell items online, which helps me track my sales in general. I wanted to find a way to show what I have made as well and included a gallery of past works and items I  have already sold.

Click here to see the Zilvmay Creations website

(because I am no longer using this site as a shop, the shop pages have been removed)


Branded packaging

These are the designs for packaging that I would do if I were to sell scarves in a retail store. They fold up into a candy-popper shape and tie shut on the ends. Each package will have a pattern to signify a different type of scarf.

the lay out before print, cut and shaping
front facing side of packaging, with a window to see the scarf color
the informational panel that introduces the brand

Another part of this brand was exploring the idea of how to navigate social media plans with this brand. Check out the button to see the planning that went into that during my classes.

My Social Media Marketing Plan

Related Projects

Redesigning Class Registration for User Experience

February 3, 2021

Logo Design for Plugs by Emma​

December 6, 2020

Re-Branding a Local Business

December 6, 2020
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