Who are we helping?
Jack and Katie | 30-40 years old, fit and active with a passion for healthy eating/food. They lease a house with a good sized yard for their dog and a back porch for their cat to dream about going outside.
Jack works in a start-up that is fairly successful while Katie works a 9-5 office job. They believe in feeding their pets the best diet they can, but are too busy to make their own pet food.
What is our direction?
A new look
I had originally wanted to do something cool and trendy for the logo, but nothing I sketched really worked for the brand. I settled on a leaf shaped like a paw print because it married animals and nature in a clear and easy to use way.
I made sure to unify the images I chose by finding outdoor photos with green backgrounds and ‘happy-looking’ pets in them. I added a banner version of the logo to ad a quick message to each web asset.